Posted: Friday, July 5, 2013
What a busy week! Weekends and holidays seem to kick the voicework business into high gear. Big, ongoing projects like online audio campaigns are still (thankfully) part of my work week during times like this. Shorter-term, advertising campaigns are added, too, which makes us all earn our pay! So… to all copywriters, account execs, production engineers, schedulers, and clients I say… Happy 4th of July! It’s great doing business with you.
Posted: Monday, June 17, 2013
I’m thankful for my longstanding clients. Sweetwater Sound and I celebrate our 15 year anniversary this year; my relationship with AdLab started in 1998 as well! It’s a pleasure to work with people you know well during sessions throughout the year.
Posted: Sunday, May 26, 2013
On Thursday, a voice session was longer than usual because we discovered some mistakes in the copy and the client had some last minute changes to make. The session could have been confusing but wasn’t. Instead, everybody was patient, understanding, and professional. We all recognized that sometimes things aren’t discovered until the last minute and it’s better to have discovered it BEFORE it hit the air! We were still in and out of the studio in 45-minutes and produced 2-:60s, a :30, and a :15!
Posted: Sunday, April 21, 2013
Over the past week, a great sound and engineering talent worked on setting up my portable laptop studio so that I now have the ability to record for my clients even when I’m traveling! I think it’s important to take advantage of today’s technology rich environment that offers great sound equipment that’s mobile! My portable studio will make it even easier for me to turn projects around within 24 hours for companies working under tight time constraints.
Posted: Sunday, April 7, 2013
Last week was great! I reconnected with the owner of a production company who I used to work with a lot but haven’t much recently. It was fun reminiscing with him and talking about all that’s changed in the media landscape since we’d last seen each other. We remember when we used to work with 45s, albums, reel-to-reel machines, and automation computers that took up entire rooms! Digital technology was a miraculous invention for the production industry!
Posted: Tuesday, April 2, 2013
Finding the right voice for your important marketing projects can be arduous work. You want to strike just the right tone as you invest in a campaign to reach your customers. Be sure that as you interview marketing companies to represent you that you ask them for information about their staff and previous projects. Once you see a few bios and hear a few samples, you’ll get a feel for the marketing companies’ capabilities. You’ll also get a feel for whether their work is a good match for your company’s brand. After choosing a marketing company to work with, stay as involved as you’d like. I’ve had clients in recording sessions who are very vocal, others who like to listen over the phone as we record, and others who leave the entire project up to the marketing company’s staff. The final products are all professionally done so it really is up to the client to decide what’s best for his or her company.